Bermuda’s brand of luxury is unassuming, and that’s exactly how the island’s tourism leaders prefer it. The British overseas territory has experienced a notable increase in visits from high-net-worth individuals (HNWI) in recent years.
This surge, coupled with a rise in international business, has driven investment in Bermuda’s upscale hospitality sector.
Among the beneficiaries of this investment are the newly refurbished Cambridge Beaches Resort and Spa and the recently opened St. Regis.
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However, despite its array of luxurious accommodations, Bermuda emphasizes its aversion to extravagance. The island’s serene landscapes and relaxed culture are its main attractions, offering an elite experience devoid of pretentiousness.
Instead of flashy cars and opulent decor, Bermuda’s appeal lies in its tranquil beauty and laidback vibe.
Tracy Berkeley, CEO of the Bermuda Tourism Authority, describes Bermuda as a bastion of “quiet luxury,” where the whole island is essentially a resort. Bermuda’s pink sand beaches and crystal-clear waters rival those of the Caribbean, yet ostentatious displays of wealth are rare.
The island is a melting pot of diverse backgrounds, all enjoying the understated elegance that Bermuda offers. According to Berkeley, you could be lounging on a beach next to a multimillionaire and never know it, such is the subtlety of Bermuda’s affluence.
While global brands like St. Regis and Rosewood have a presence on the island, Bermuda is also home to several boutique properties that maintain high standards of luxury. Notable mentions include The Loren, which boasts a private beach, the Hamilton Princess managed by Fairmont, and the expansive Cambridge Beaches Resort and Spa.
Berkeley dispels the myth that Bermuda is an unattainable destination by highlighting its proximity to major travel hubs.
A flight from New York to Bermuda takes just 90 minutes, and it’s a six-hour direct flight from Heathrow with British Airways.
This makes Bermuda more accessible from the UK than several Caribbean nations, such as Barbados, the Bahamas, and Jamaica, which are all nine to ten hours away by air from London.
What truly sets Bermuda apart, however, is the warmth and generosity of its people. There is a palpable enthusiasm for tourism on the island, with locals often going out of their way to make visitors feel welcome. “I joke that we will micro-manage your whole itinerary if you’re open to it!” Berkeley quips.
To further support its hospitality sector, the Bermuda Tourism Authority has developed the Bermuda Hospitality Service Standards Certification.
This initiative offers management solutions and promotional benefits to participating businesses, ensuring high service standards across the island.
Though Bermuda’s peak tourist season runs from April to September, Berkeley encourages visitors to explore the island beyond the summer months.
With a mild climate that sees temperatures around 20℃ even in February, Bermuda offers year-round activities such as swimming, sightseeing, and golf. Visiting in the off-season not only means fewer crowds but also more favorable hotel rates.
In summary, Bermuda combines an unpretentious luxury with natural beauty and a welcoming community, making it an ideal destination for discerning travelers seeking a sophisticated yet understated experience.
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