Wego, the top travel app in MENA, has teamed up with the Tourism Authority of Thailand (TAT) to encourage travelers from the Middle East and North Africa to rediscover Thailand.
The campaign aims to spotlight Thailand’s evolving appeal—beyond beaches—with a focus on wellness retreats, cultural experiences, halal-friendly services, and eco-tourism.
Tailored digital content will target Arabic-speaking and millennial audiences, offering authentic, family-friendly travel options.
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“This partnership helps us share untold stories of Thailand that speak to today’s travelers—those seeking comfort, culture, and connection,” said Wego’s Chief Business Officer Mamoun Hmidan.
As part of TAT’s “Amazing Thailand Grand Tourism and Sports Year 2025,” the campaign will promote “5 Must-Do Experiences” to deepen visitor engagement: Must Taste, Must Try, Must Buy, Must Seek, and Must See.
Thailand continues to be a visa-friendly, year-round destination for MENA tourists, with strong halal infrastructure and affordable luxury.
Source: Wego and Tourism Authority of Thailand Launch Campaign to Boost Middle East Travel to Thailand
