Wego, the leading travel app and online travel marketplace in the MENA region, has announced a strategic partnership with the Hong Kong Tourism Board (HKTB) to promote Hong Kong as a top destination for Middle East travelers.
This collaboration comes as outbound tourism from the region grows, especially to destinations offering a mix of modern cityscapes, cultural heritage, and diverse culinary experiences.
Wego and HKTB aim to highlight Hong Kong’s revitalized tourism appeal through co-branded digital campaigns, influencer collaborations, and curated travel content.
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“Our partnership with HKTB enables us to bring the vibrancy of Hong Kong to more travelers in the Gulf and beyond,” said Mamoun Hmidan, Chief Business Officer at Wego. “With exclusive deals, tailored itineraries, and seamless booking experiences, we’re helping more people rediscover Asia’s World City.”
Becky Ip, Deputy Executive Director of HKTB, emphasized the region’s importance, noting the visa-free access for GCC nationals and Hong Kong’s blend of East and West, luxury and nature.
The campaign will showcase everything from street food and temples to Disneyland and eco-tourism, supported by Wego’s travel search technology and market reach.
As Hong Kong reopens to global visitors, the partnership is set to boost MENA tourism to the city, marking a significant milestone in East-West travel connectivity.
Source: Wego Partners with Hong Kong Tourism Board to Inspire MENA Travelers to Explore Asia’s World City
