Von Dutch is making a bold return to the cultural spotlight with Von Dutch Ranch, a private two-day event set in Thermal, California, during one of country music’s biggest weekends.
Designed as an exclusive retreat, the experience will combine music, fashion, and unapologetic Americana spirit in classic Von Dutch style.
The festivities begin Friday, April 25, with a late-night party presented by Tequila Don Julio and headlined by country star Bailey Zimmerman.
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The night will also feature DJ sets from Brandi Cyrus, Politik, Randy Savv, and surprise guests, alongside cocktails and a first look at Von Dutch’s latest western-inspired collection.
On Saturday, April 26, the Ranch transforms into a daytime escape with food, drinks, interactive moments, and a headline set by Jessie Murph.
Performances from Politik and Le Chev and surprise VIP appearances will round out the weekend, curated to celebrate Von Dutch’s enduring connection with fans and its legacy of rebellious style.
Created in partnership with Galerie on Sunset and supported by Tequila Don Julio, Sparkling Ice, and Uproxx, the event is part of Von Dutch’s larger global festival initiative. Attendance is 21+ and by invitation only.
Known for its iconic trucker hats and edgy streetwear, Von Dutch, now owned by WSG Brands, continues to evolve with fearless creativity and an eye on its next cultural takeover.
Source: Welcome to Von Dutch Ranch: A Bold New Destination for Style, Culture, and Adventure
