Trip.com Group, a leading global online travel agency, has announced a strategic partnership with Prioticket, a premier connectivity platform for the management, sale, and distribution of tours, activities, and experiences. This collaboration marks a significant milestone in Trip.com Group’s efforts to enhance its offerings and provide seamless connectivity for travelers worldwide.
Expanding Connectivity and Enhancing Experiences
Through an innovative API integration, Trip.com Group will connect with suppliers, aggregators, and platform partners associated with Prioticket. This partnership will enable Trip.com Group to access over 50 additional reservation systems, expanding its international network, particularly in Europe, the Middle East, and the US.
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Under this new partnership, Trip.com users can look forward to experiencing attractions such as Rockefeller Center in New York, Tivoli Gardens, and Ikono Experiences in Europe. Unique tours, including hop-on hop-off bus tours from City Sightseeing Worldwide, Harry Potter Studio Tours from Evan Evans Tours, and top attractions in Dubai and Abu Dhabi like the Museum of the Future, At the Top Burj Khalifa, and Louvre Abu Dhabi via priohub, will also be available.
The integration comes amidst growing interest in tours and activities in these markets, with an estimated 40% year-on-year booking growth in the first quarter of 2024 for markets such as the UAE and Europe.
Empowering Growth and Optimization
The integration will allow key attractions, tours, and activities providers to update prices and inventory via API automatically, ensuring accurate and up-to-date information for travelers.
“This partnership with Prioticket aligns perfectly with our commitment to providing comprehensive travel solutions and exceptional experiences for our customers,” said Chase Liu, General Manager of Attractions & Tours of Trip.com Group. “By integrating with Prioticket’s robust platform, we are expanding our reach and enhancing the efficiency of our operations, which ultimately benefits our partners and travelers alike.”
Prioticket’s CEO, Gert-Jan Ruiter, expressed enthusiasm for the partnership, stating: “This partnership with Trip.com Group represents a significant advancement in our mission to be the leading connectivity platform in the travel industry. By integrating our robust platform with Trip.com Group’s extensive network, we are ready to deliver our partners unparalleled access and convenience to a wider audience. This collaboration perfectly fits our goal, and being the first to achieve such an integration showcases our commitment to innovation and excellence. We are excited about the opportunities this collaboration brings and look forward to a successful partnership.”
About Trip.com Group
Trip.com Group is a leading global travel service provider comprising Trip.com, Ctrip, Skyscanner, and Qunar. Across its platforms, Trip.com Group helps travelers worldwide make informed and cost-effective bookings for travel products and services. It enables partners to connect their offerings with users through comprehensive travel-related content and resources and an advanced transaction platform consisting of apps, websites, and 24/7 customer service centers. Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group has become one of the best-known travel groups globally, with the mission “to pursue the perfect trip for a better world.” Find out more about Trip.com Group at group.trip.com.
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This partnership represents a significant step forward as Trip.com Group continues to expand its services. It solidifies its position as a leading travel provider on the world stage, offering enhanced and seamless travel experiences through innovative integrations.
SOURCE Trip.com Group
