Tourism Malaysia has introduced an exciting array of tourism packages that highlight the country’s famous fruit, the durian, often referred to as the “King of Fruits.” The newly published “Durian Tourism Packages 2024/2025” includes 62 unique packages from 27 local tour operators across 12 Malaysian states, blending the rich flavors of fragrant durians with thrilling activities.
A recent American Express Survey found that 81% of travelers prioritize food experiences when traveling abroad. Furthermore, Technavio forecasts significant growth in the global durian fruit market, which is expected to reach USD 10.57 billion from 2024 to 2028, with a compound annual growth rate (CAGR) exceeding 8.09%.
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In response to this trend, Tourism Malaysia’s publication, coinciding with the durian harvest season, is the only official guide offering durian tourism packages, catering to travelers seeking unique culinary adventures and meeting the increasing demand for durians.
Malaysia Pioneers Trending Durian Tourism with Exciting New Travel Experiences
Tailored for a variety of travelers with diverse activities and price points, the new packages for 2024 and 2025 include:
- Jom Pi Dusun: A relaxing day trip featuring local durian tasting, fresh honey, and a traditional Malaysian lunch by the river.
- Durian with Mother Nature Glamping: A three-day, two-night stay in a modern forest chalet, featuring durian Nasi Lemak and hot spring relaxation.
- Genting Highlands & Durian: A full-day tour to Musang King Orchard in Raub, including durian with a coconut drink and a Skyway cable car ride to Genting Highlands.
- Kuala Selangor + Sekinchan + Durian Tour: A two-day, one-night trip offering eagle watching, a firefly river cruise, Sky Mirror bioluminescent plankton, and a homestay durian tasting.
- I Love Durian Fullboard Package: A visit to Durian Man SS2, along with trips to Genting Highlands, Batu Caves, and Petronas Twin Towers.
- Sehari D Dusun: A one-day durian feast featuring river rafting, jungle trekking, and a tree-top walk adventure.
“The launch of these packages highlights the increasing popularity of both the Malaysian durian fruit and food tourism,” said Mr. Akbal Setia, Vice President of Tourism Malaysia Americas. “Durian tourism thrives in Malaysia, particularly during the harvest season from late May to August. This trend underscores the fruit’s allure and cultural importance, with the new Tourism Malaysia packages offering visitors a unique opportunity to immerse themselves in local traditions. Our destination’s new experiences also offer food lovers the chance to explore different states across Malaysia for our durian trails.”
Durians, known for their pungent odor and thorny exterior, hold a special place in Malaysian culture. With “Durian Tourism Packages 2024/2025,” Tourism Malaysia invites tourists to join a new wave of cultural and gastronomic tourism. The agency anticipates over RM2 million in durian tourism sales for 2024 and 2025, underscoring the growing popularity and quality of these offerings.
For more information, access the “Durian Tourism Packages 2024/2025” here.
About Tourism Malaysia
The Malaysia Tourism Promotion Board, also known as Tourism Malaysia, is an agency under the Ministry of Tourism, Arts & Culture (MOTAC) Malaysia. It focuses on promoting Malaysia as a preferred tourism destination. Since its inception, it has emerged as a significant player in the international tourism scene.
The next Visit Malaysia Year, set for 2026, will commemorate the sustainability of the nation’s tourism industry, aligning with the United Nations Sustainable Development Goals (UNSDG).
Source: Malaysia Pioneers Trending Durian Tourism with Exciting New Travel Experiences
