Global Travel Collection (GTC) reports a sharp rise in Thailand bookings, driven by The White Lotus Season 3 buzz.
Thailand ranked #22 in GTC’s international sales for 2024, with $2 million in hotel bookings, and demand continues to grow for 2025 and beyond.
Luxury hotels, including Four Seasons properties, have seen bookings soar—January reservations jumped 68% year-over-year.
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High-end resorts like Mandarin Oriental and Marriott International report a 1,000% increase in sales, with nightly rates averaging $2,000. Advisors note a surge in interest, particularly for Koh Samui, a rumored filming location.
Travelers are opting for immersive experiences, from food and temple tours in Bangkok to elephant encounters in Chiang Mai.
A luxury 8-to-10-day family trip averages $50,000 in peak season. Honeymooners and families are booking iconic stays at The Siam Hotel, Capella Bangkok, Six Senses Koh Samui, and Rosewood Phuket.
With Thailand’s diverse landscapes, cultural richness, and affordability, GTC predicts continued momentum, reinforcing the country’s status as a top-tier travel destination.
Source: How The White Lotus Season 3 is Sparking Travel Interest in Thailand for 2025 and Beyond
