Shinsegae Department Store has opened The Heritage, a newly restored cultural space in Myeong-dong, transforming a 90-year-old former bank into a striking blend of history, art, and modern luxury.
Designated as Seoul’s 71st tangible cultural property, the landmark building has undergone a decade-long restoration, meticulously preserving its original architecture, including intricate ceiling plasterwork.
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Now reimagined with modern touches like a curtain wall inspired by New York’s Morgan Library & Museum, The Heritage bridges past and present in one of Korea’s most visited districts.
The five-story space immerses visitors in Korean culture: the top floor showcases traditional crafts in the House of Shinsegae Heritage, while the fourth floor features a museum of contemporary artifacts and digitally restored images of Myeong-dong from the 1930s and 1950s.
At ground level, a CHANEL boutique designed by Peter Marino anchors the experience with cutting-edge luxury inside a heritage shell.
Shinsegae, Korea’s first department store since 1963, continues its legacy as a trendsetter in Korean lifestyle and retail.
With The Heritage, it offers global visitors a unique encounter with Korean beauty, craftsmanship, and commercial history—solidifying Myeong-dong’s role as a vibrant cultural and shopping destination.
Source: Shinsegae Unveils ‘The Heritage’: A New Cultural and Luxury Landmark in the Heart of Seoul
