RWS Global, the leader in live entertainment, has announced a long-term, exclusive partnership with CAMP, The Family Experience Company. This collaboration aims to enhance CAMP’s IP-driven show model and expand its reach to more families across the country.
RWS Global will bring its extensive expertise in live event planning, casting, and attractions to power CAMP’s current and future shows, including popular productions like BBC’s Bluey x CAMP, Disney’s Encanto x CAMP, and Universal’s Trolls x CAMP.
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A Partnership for Growth in Family Entertainment
“We are so excited to partner with the CAMP team, who shares our passion for creating unforgettable family experiences,” said Ryan Stana, Founder, Chairman, and CEO of RWS Global. “Combining our unparalleled expertise in live event planning, casting, and attractions with CAMP’s brand equity and engaged audience presents a significant opportunity for growth across the family entertainment sector.”
CAMP currently operates seven locations in Atlanta, Boston, Chicago, Dallas, Los Angeles, New York, and Washington, D.C., with new openings planned in Philadelphia at King of Prussia Mall and at The Galleria in Houston. These new locations will feature immersive shows powered by RWS Global.
Enhancing CAMP’s Brand Magic
Jenica Myszkowski, CEO of CAMP, expressed enthusiasm for the partnership: “Through this strategic partnership, we’re unlocking the potential for exponential growth by leveraging RWS Global’s production services, empowering us to amplify our focus on delivering what defines CAMP’s brand magic. We are thrilled to partner with RWS Global to truly transform the theatrical side of our business and prepare CAMP for scale.”
Strategic Partnerships and Future Expansion
This collaboration follows CAMP’s recent strategic partnership with Simon, a real estate investment trust, marking a major milestone in CAMP’s expansion plans. David Abrams, Managing Partner of Velocity Capital Management, highlighted the significance of these partnerships: “These two partnerships are transformational for CAMP as the company plans to significantly expand its store base across the country in the next few years. I am thrilled that RWS Global will be part of the CAMP family, enabling CAMP to continue innovating for its Intellectual Property partners and expand its leadership position in live experiential retail.”
Ryan Stana will also join the CAMP advisory board, providing valuable guidance on bringing experiences and shows to life. The collaboration between RWS Global and CAMP aims to create unforgettable memories for families everywhere, united by a common vision for enriching experiences and a shared commitment to ‘retailtainment’.
About RWS Global
RWS Global is the world’s largest producer of live entertainment, creating customized experiences from theatrical productions to events and multimedia. With headquarters in New York, London, Cincinnati, and Sydney, RWS Global serves major brands, theatres, cruise lines, sports properties, and more. The company employs over 8,000 individuals worldwide and produces over one million live moments every day. Notable clients include Apple, Azamara, The Coca-Cola Company, Disney’s The Lion King on Broadway, and Six Flags. For more information, visit rwsglobal.com.
About CAMP
Since 2018, CAMP has been the destination for young families, offering immersive retail experiences like Bluey x CAMP, Encanto x CAMP, and Trolls x CAMP. With locations in major cities across the U.S., CAMP engages families through a unique combination of play, product, and performance. For more information, visit camp.com or follow @campstores on social media.
The collaboration between RWS Global and CAMP promises to ignite joy and create unforgettable moments for families, setting a new standard in family entertainment.
Source: RWS Global and CAMP Partner to Expand Immersive Family Shows Worldwide
