Royal Caribbean Group (NYSE: RCL) has launched an innovative loyalty status match program across its three main brands: Royal Caribbean International, Celebrity Cruises, and Silversea.
This initiative, a first in the cruise industry, allows loyalty members from Royal Caribbean’s Crown & Anchor Society, Celebrity Cruises’ Captain’s Club, and Silversea’s Venetian Society to enjoy reciprocal tier status, enhancing their benefits and travel options across the group’s 50-plus ships and nearly 1,000 destinations worldwide.
The new Loyalty Status Match program aims to reward loyal guests by offering seamless status recognition, onboard benefits, effortless tier matching, and an enhanced travel experience.
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Members enrolled in any of the three loyalty programs will automatically receive equivalent status across all brands within seven days, ensuring they enjoy the appropriate perks on their next cruise.
Jason Liberty, President and CEO of Royal Caribbean Group, highlighted the program as a significant step in the company’s commitment to providing exceptional vacation experiences. “Each of our differentiated brands have passionate fans who take pride in the status they’ve achieved through repeat sailings.
Our new Loyalty Status Match program rewards guests traveling across our brands, and this is one more step in our journey of transforming a vacation of a lifetime into a lifetime of vacations,” Liberty said.
Royal Caribbean Group’s portfolio caters to various travel preferences, from multi-generational and contemporary vacations with Royal Caribbean International to premium experiences with Celebrity Cruises and ultra-luxury expeditions with Silversea. Additionally, the group offers unique land-based experiences through Perfect Day at CocoCay and the Royal Beach Club collection.
The Loyalty Status Match program also aligns with Royal Caribbean Group’s mission to deliver responsible and unparalleled vacation experiences. Enhanced benefits for matched status members will commence with sailings departing on June 5, 2024. Updated terms and conditions for the loyalty programs will clarify how member data is shared and other legal details.
For further information on the Royal Caribbean Group and its new loyalty program, visit www.royalcaribbeangroup.com.
