Holidaymakers are discovering the benefits of resort day passes, allowing them to enjoy luxury amenities without the cost of an overnight stay.
This trend offers a practical solution for budget-conscious travelers, providing access to pools, saunas, and day beds at upscale hotels for a fraction of the cost of a room.
The concept is gaining popularity as the rising cost of living impacts travel plans.
A July 2023 survey by Booking.com revealed that over 60% of respondents consider their cost of living when planning travel for 2024.
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Resort day passes cater to this need by offering luxury experiences at lower prices.
Typically, a luxury hotel room in the U.S. costs around £313 ($400) per night, according to CoStar, with rates expected to rise further.
In contrast, day passes often start as low as $25.
Companies like ResortPass have capitalized on this trend, partnering with high-end hotels such as Waldorf-Astoria, JW Marriott, and Fontainebleau.
ResortPass, which holds a 95% share of the day-guest market, boasts 3 million users and offers access in over 250 cities.
CEO Michael Wolf highlights the appeal, saying, “We enable people a more local way of getting away without going away,” and notes that customers frequently spend more on hotel amenities than overnight guests.
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This innovative travel option not only provides an affordable luxury experience but also complements other types of travel, allowing more people to enjoy high-end hotel facilities without the full financial commitment of a stay.
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Source: Rise of resort day passes offers holidaymakers luxury on a budget