As summer approaches with its higher heat and humidity, The Weather Company and its flagship consumer brand, The Weather Channel, have teamed up with OFF!®, America’s leading insect repellent brand, to introduce local mosquito forecasts within The Weather Channel app. Launched in the U.S. in 2022, Brazil in 2023, and Canada in 2024, the OFF!Cast Mosquito Forecast™ helps consumers plan outdoor activities by predicting mosquito behavior and populations.
The Weather Company’s data and insights platform, The Weather Engine™, enhances the OFF!Cast Mosquito Forecast™ from SC Johnson’s Center for Insect Science. By integrating accurate weather data from The Weather Company, the world’s most accurate weather forecaster, the mosquito index is now available in The Weather Channel app, the world’s most downloaded weather app.
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Real-Time Mosquito Activity Predictions
The partnership between OFF!® and The Weather Channel offers real-time mosquito activity predictions to help families enjoy outdoor activities safely. This collaboration leverages over 15 billion climate data points and real-world mosquito data from 5,000 locations, combining entomology research with detailed weather data to predict mosquito activity by ZIP code.
Enhanced datasets from The Weather Company include historical and forecasted temperature, humidity, and precipitation, essential for predicting mosquito sources and day-of activity.
Accessing Your OFF!Cast Forecast
Consumers can access the OFF!Cast Mosquito Forecast™ in The Weather Channel app on iOS, where they can check the risk level of mosquito activity—low, medium, high, very high, severe—based on local weather conditions. Weekly forecasts are also available on OFF.com or within the app. Educational content on mosquitoes and preventive measures is integrated across The Weather Channel app and OFF.com.
When conditions favor increased mosquito activity, OFF! will share relevant information on The Weather Channel’s digital properties.
Expanded Mosquito Forecasting Resources
The Weather Company’s OFF!Cast mosquito model now serves users in the U.S., Brazil, and Canada, utilizing The Weather Engine platform. This platform combines proprietary weather data, first-party data, and other sources to create multivariate models and analyses. The collaboration between OFF!® and The Weather Company aims to provide consumers with valuable insights into mosquito risks and help them plan for outdoor activities accordingly.
Since 2022, the OFF!® brand has provided the OFF!Cast Mosquito Forecast™, a 7-day forecast of mosquito populations, leveraging 65 years of entomology expertise from SC Johnson’s Center for Insect Science. This partnership with The Weather Company extends this mission, combining weather intelligence with mosquito activity predictions to keep consumers informed and protected.
About OFF!® and SC Johnson
For over 65 years, OFF!® has been a pioneer in personal insect repellents. Part of SC Johnson, OFF!® aims to make life better for future generations by developing effective mosquito prevention programs and supporting scientific studies on mosquitoes. OFF!® offers a range of products, including personal and area repellents, ensuring protection against mosquitoes, ticks, and biting flies.
SC Johnson, founded in 1886, is dedicated to creating a sustainable, healthier, and transparent world. With iconic brands like Raid®, Glade®, Windex®, and more, SC Johnson focuses on reducing plastic waste and eradicating malaria, using its resources to unlock economic and educational opportunities globally.
About The Weather Company
The Weather Company, known for its accurate weather forecasts and advanced technology, helps people and businesses make informed decisions in the face of weather. Serving hundreds of enterprise customers and millions of monthly users through digital properties from The Weather Channel and Weather Underground, The Weather Company provides valuable insights and solutions harnessing the power of weather.
For more information, visit weathercompany.com.
Source: OFF!® Brand and The Weather Channel Unveil New In-App Mosquito Forecast Tool
