Motorlux, an event hosted by Hagerty, once again set the tone for Monterey Car Week with a luxurious gathering at the Monterey Jet Center on August 14, 2024. The event attracted 4,100 guests, offering an exclusive showcase of 225 enthusiast vehicles and 14 aircraft, all complemented by culinary masterpieces from 25 local chefs.
This year’s Motorlux was highlighted by the first day of the Broad Arrow Auction, which introduced a unique runway-inspired auction format. The innovative setup featured dual viewing galleries, allowing bidders and guests to fully engage with the auction in a lively party atmosphere.
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Among the vehicles making their global or North American debuts were the Kindred Motorworks EV Bronco, Meyers Manx Tarmac Touring Edition, McMurtry Sparrow, and Evoluto 355. These newcomers were displayed alongside automotive icons like the Lancia Stratos, Lamborghini Essenza SCV12, and McLaren Speedtail.
The event featured thematic automotive installations paired with specialty food and drinks, including exhibits like “Adventure Machines” with overland vehicles, “American Graffiti” paying tribute to midcentury hot rods, and “British Invasion” celebrating the 100th anniversary of Morris Garages Limited. A highlight was the “Honoring Marcello Gandini” exhibit, which showcased the work of one of Italy’s greatest car designers.
Aircraft also played a significant role at Motorlux, with displays including vintage fighters, private jets, and helicopters. Notably, the event featured a P-51D Mustang known as “Plum Crazy” and a Citation 560XLS adorned with a unique floral livery.
“Motorlux exemplifies the perfect blend of luxury and community spirit,” said Peter Fink, Hagerty’s Vice President of Events and Experiences. He praised the event for uniting automotive and aviation enthusiasts to celebrate the world’s finest vehicles, aircraft, and local cuisine.
Broad Arrow Auctions returned for its third annual sale, generating $71.5 million over two days with an 85% sell-through rate. The auction’s standout sale was a 1997 Porsche 911 GT1 Rennversion, which fetched $7,045,000. Other highlights included a 1998 RUF CTR 2, setting a new auction record for any RUF model at $2,095,000.
Kenneth Ahn, President of Hagerty Marketplace and Broad Arrow, noted the record attendance and strong engagement from first-time bidders, particularly in the modern, next-generation enthusiast car segment.
Motorlux 2024 also supported charitable causes, benefiting the CHP 11-99 Foundation and the Navy Post Graduate School Foundation. The event will return to the Monterey Jet Center on August 13, 2025.
For more information, visit Motorlux.com and Hagerty.com.
