A recent survey conducted by Optimal on behalf of Mazda reveals that road trips remain a beloved American tradition, with 93% of Americans expressing a preference for traveling by car.
The survey, which included over 2,500 participants, highlights the appeal of road trips for their scenic views (82%), sense of adventure (71%), and flexibility to stop and explore (71%).
Mazda conducted the survey to better understand road travel preferences and enhance the design of its vehicles to create unforgettable on-road experiences. The findings underscore the importance of the journey itself, with drivers valuing driving pleasure (58%) and bonding time (57%).
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Popular Destinations and Vehicle Choices
As summer approaches, 68% of Americans plan to embark on road trips, with Florida (23%), California (17%), and Georgia (13%) emerging as top destinations. The beach (54%) is the most popular destination, followed by visits to family and friends (39%), trips to the mountains (36%), and national parks (35%).
Comfort and space are crucial considerations for travelers. The survey found that 2-row SUVs or crossovers (31%), such as Mazda’s new 2025 CX-70, are the most popular, followed by 3-row SUVs or crossovers (20%) like the 2024 CX-90, and sedans (20%).
Essential Features for Road Travel
When choosing a vehicle for road trips, respondents prioritized comfort and smart organization. Key features include comfortable seats (85%), ample storage compartments (50%), and interior cargo capacity (44%). Mazda’s design philosophy emphasizes these needs, with seats that conform to the body’s natural posture and are upholstered in luxurious Nappa leather, available in models like the CX-90 and CX-70.
Technology also plays a vital role in enhancing the road trip experience. Essential tech features identified by respondents include in-car GPS navigation (73%), smartphone connectivity (58%), USB ports (51%), security systems (42%), and tire pressure monitoring systems (42%).
Safety features such as reversing cameras (67%), blind spot monitoring (56%), and collision warning (47%) are also top priorities. Mazda’s i-ACTIVSENSE® technology, included in all new vehicles, addresses these needs with comprehensive safety features.
Mazda’s Commitment to Creating Memorable Journeys
Mazda is dedicated to integrating human-centered design in its vehicles to enhance every aspect of road travel. With industry-leading safety ratings and ergonomic seats designed for long-distance comfort, Mazda vehicles are built to ensure safe and enjoyable journeys. The brand’s commitment to excellence is reflected in its recent achievement of five 2024 IIHS Top Safety Pick+ awards.
As Americans prepare for their summer adventures, Mazda remains focused on creating vehicles that provide not only safe and comfortable transportation but also inspire unforgettable memories.
About Mazda North American Operations
Mazda North American Operations, headquartered in Irvine, California, oversees sales, marketing, parts, and customer service for Mazda vehicles across the United States, Canada, Mexico, and Colombia through approximately 795 dealers. Mazda Canada Inc., based in Richmond Hill, Ontario, manages operations in Canada; Mazda Motor de México in Mexico City oversees Mexican operations; and Mazda de Colombia in Bogotá manages operations in Colombia. For more information on Mazda vehicles, visit Mazda’s online news center.
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Survey Methodology
The survey, conducted by Optimal on behalf of Mazda in February 2024, included a panel of 2,523 U.S. adults aged 18 to 78.
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Source: Mazda-Sponsored Survey Reveals Most Americans Preparing for a Summer Road Trip
