This summer, Emmy-nominated actress Simona Tabasco is partnering with MARTINI to celebrate the charm of an Italian summer in Sicily. Fresh from her acclaimed role in “The White Lotus,” Simona returns to the island to highlight the elegance and style that MARTINI has epitomized for over 160 years.
MARTINI’s latest campaign invites enthusiasts to experience Sicily through Simona’s eyes, savoring authentic aperitivo at hotspots like BamBar and enjoying sun-drenched days at La Plage. The centerpiece of this celebration is the MARTINI Spritzato, the season’s must-try drink.
“Sicily holds a special place in my heart,” says Simona. “Sharing aperitivo with friends on the stunning terrace at Morgana Bar, or soaking up the energy at BamBar, my favorite spot for a refreshing granita and alfresco MARTINI Spritzato, is magical.”
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A Match Made in Aperitivo Heaven
Both MARTINI and Simona Tabasco embody playful sophistication and effortless Italian cool. To capture this essence, MARTINI collaborated with renowned mixologist Maura Milia, formerly of London’s Connaught Bar, to create a bespoke cocktail: the MARTINI Simona Spritz. This unique blend features MARTINI Bianco’s vanilla sweetness balanced by Prosecco’s peach and citrus notes, topped with a spicy chili kick.
“It was a dream to work with Simona on this signature drink,” says Milia. “Spicy cocktails are trending this year, and the MARTINI Simona Spritz is an exciting addition.”
Your Sicilian Summer Starts Now
To embrace the Italian summer in style, follow Simona’s lead. Her top Sicilian spots include:
- Bam Bar, Taormina: Perfect for a MARTINI Spritz or a refreshing granita.
- La Plage, Isola Bella: Ideal for lounging on sunbeds.
- Morgana, Taormina: Vibrant roof terrace for sipping cocktails with friends.
- San Domenico Palace Hotel: A historic venue serving MARTINI since 1908, and Simona’s favorite place to stay.
- Piazza XI Aprile, Taormina: Renowned for its breathtaking coastal views.
Discover Simona’s summer style and drink recommendations, and experience the #Eurosummer with MARTINI’s exquisite cocktails. The MARTINI Spritzato is now available across Europe, and the MARTINI Simona Spritz can be recreated at home for an iconic Italian summer experience.
MARTINI Simona Spritz Recipe
- 50ml MARTINI Bianco
- 50ml Prosecco
- 50ml Soda
- Dash of Chili Tincture
- Garnish: Mint sprig, lemon wheel, and sliced fresh chillies
- Method: Build in a spritz glass over ice, stir gently, garnish, and enjoy.
About MARTINI MARTINI, a leading name in Italian winemaking, offers a range of premium vermouths and sparkling wines. Known for its vibrant and bittersweet flavors, MARTINI’s portfolio includes MARTINI Bianco, Rosato, Prosecco, and more. Founded in Turin in 1863, MARTINI remains a symbol of Italian elegance and craftsmanship
About Bacardi Limited Bacardi Limited, the largest privately held international spirits company, produces and markets renowned brands like BACARDÍ rum, GREY GOOSE vodka, and MARTINI vermouth. With a legacy spanning over 162 years, Bacardi employs around 9,000 people and sells its brands in more than 160 markets.
Experience the essence of an Italian summer with MARTINI and Simona Tabasco, and make your gatherings unforgettable with their signature cocktails.
Source: From Sicily with Love: MARTINI Brings Simona Tabasco Back for the Ultimate #EuroSummer
