Marriott International has announced a significant expansion of its branded residential portfolio in Europe, the Middle East, and Africa (EMEA). The hospitality giant now has 70 projects in the region, including 43 in its development pipeline and 27 open properties, reflecting growing demand for luxury living experiences.
In the past two years, Marriott has signed 26 agreements for new branded residences in iconic destinations, doubling its growth rate compared to the previous two years. Projects range from The St. Regis Residences, Casares, Costa del Sol in Spain to urban developments like the W Residences at Dubai Harbour, showcasing the diversity of the portfolio.
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“As Marriott continues to meet the increasing global demand for branded residences and world-class luxury experiences, the EMEA region has been a key driver of our accelerated growth,” said Dana Jacobsohn, Chief Development Officer, Global Mixed-Use Development.
Luxury Meets Opportunity
Marriott Branded Residences provide developers with strong brand recognition and enhanced sales potential, while Residence Owners benefit from world-class services and the ONVIA owner recognition platform, which delivers exclusive perks through Marriott Bonvoy®. With 16 luxury and premium brands in its portfolio, 13 of which already have a presence in EMEA, Marriott offers residences tailored to a wide range of buyers.
Jaidev Menezes, Regional Vice President, Mixed-Use Development, EMEA, emphasized Marriott’s collaboration with top developers. “Through the combination of best-in-class developers, renowned design experts, iconic destinations, and people-first service, Marriott continues to deliver premier luxury lifestyle offerings,” he said.
Standout Projects
Marriott’s latest and upcoming branded residences include:
- The St. Regis Residences, Casares, Costa del Sol (Spain): The brand’s first standalone residence in Spain, redefining luxury living.
- The Ritz-Carlton Residences, Dubai Creekside (UAE): Offering 200 residences with exclusive yacht berthing.
- The Residences at The Westin Salgados Beach Resort and Marriott Residences Salgados Resort (Portugal): Scheduled to open in mid-2025.
- The Ritz-Carlton Residences, Diriyah (Saudi Arabia): Elegantly designed villas inspired by Najdi heritage, following a sell-out of 106 standalone villas in the same district.
- The St. Regis Residences, Financial Center Road (Dubai): A project that sold 70% of units within an hour of launch.
- W Residences Manchester (UK): Achieved a 98% sales rate in under six months.
Exciting Openings Ahead
Marriott anticipates opening several high-profile properties by the end of 2024, including:
- Nujuma, a Ritz-Carlton Reserve Residence (Saudi Arabia): A serene escape along the Red Sea, blending luxury with Saudi culture.
- The Residences at the St. Regis Al Mouj Muscat Resort (Oman): Located in an exclusive neighborhood, offering a cultural gateway to Oman.
- The Residences at the St. Regis Belgrade (Serbia): Southeast Europe’s first St. Regis residence, with stunning cityscape views.
- The Ritz-Carlton Residences, Baku (Azerbaijan): Inspired by the city’s rich history and diverse culture.
A Commitment to Growth
Marriott’s branded residential expansion underscores its leadership in the luxury living segment, offering unparalleled services and opportunities for developers and homeowners. To learn more, visit marriottresidences.com.
Source: Marriott International Expands Branded Residences Across Europe, Middle East, and Africa
