A new survey by Internova Travel Group forecasts a significant rise in leisure travel for 2025, fueled by increased international trips, greater use of travel advisors, and growing interest in luxury and themed experiences.
The 2024 Internova Index: North American Traveler Insights revealed a 22% increase in international travel over the past year, with premium and budget travelers leading the resurgence. Looking ahead, 25% of respondents plan to take more leisure trips in 2025, with luxury travelers expected to drive the growth in international destinations.
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Travel advisors are poised to play a crucial role, with 60% of travelers intending to use their services. Advisors are particularly valued by younger travelers for saving time and navigating complex itineraries, while luxury travelers prioritize advisors for destination expertise and personalized planning.
Trending Destinations and Experiences
- International: Mexico remains the top choice, while Europe dominates among ultra-luxury travelers, led by the UK, France, and Italy. South America and Asia are emerging hotspots, with Chile, Cambodia, and China seeing 200% growth in interest.
- Domestic: Florida and California top domestic preferences for packages and air/hotel bookings.
- Themes: Wellness, culinary, and adventure experiences resonate with young and luxury travelers, reflecting a broader desire for meaningful, activity-driven trips.
Traveler Profiles
- LGBTQ+ travelers are more likely to visit Hawaii and Europe and tend to favor solo travel.
- Older travelers prefer long-haul trips and traditional tours, while younger travelers lean toward domestic destinations and adventure travel.
“This data points to a vibrant future for the travel industry in 2025,” said Henry Gilroy, SVP at Internova Travel Group. “Americans are eager to explore the world, and travel advisors are key partners in creating these transformative experiences.”
For the full report, visit Internova Research.
Source: Internova Travel Group Survey Predicts Leisure Travel Growth in 2025
