Hard Rock Digital has unveiled its new fall campaign, “Roll With Us,” promoting Hard Rock Bet, the company’s highly-rated sportsbook and iGaming platform. The campaign stars nine-time diamond-certified and GRAMMY® Award-nominated global superstar Post Malone.
Produced by creative agency 72andSunny New York, alongside Redline Media Group and Hard Rock Digital’s internal team, the campaign aims to make sports betting and online gambling more inclusive and accessible, breaking away from the exclusivity often associated with these activities.
Set to the soundtrack “Ante Up (Robbin Hoodz Theory)” by M.O.P., the “Roll With Us” campaign covers both verticals of the integrated app—sportsbook and casino—and invites everyone to join in the fun, regardless of their betting experience or background.
“It’s always a blast working with Hard Rock. It’s sports. It’s music. It’s entertainment. When Hard Rock Bet says ‘Roll With Us,’ they mean it. They’re bringing everyone in. That’s what I’m all about,” said Post Malone, who recently released his new album, F-1 Trillion, and will begin his F-1 Trillion Tour on September 8.
The campaign, which will be featured across major markets in the U.S., includes television, streaming TV, radio, streaming audio, social media, and out-of-home advertising. It highlights the inclusivity and community spirit of Hard Rock Bet, especially for new users in Florida, where legal sports betting is just beginning.
Matt Primeaux, Executive Managing Director and President of Hard Rock Digital, emphasized the campaign’s message: “No matter who you are or how you play, we want you to Roll With Us at Hard Rock Bet. For a brand that lives at the intersection of sports, music, and entertainment, Post Malone was the perfect partner for our campaign, providing an authentic representation of our Hard Rock ethos.”
Hard Rock Bet is among the highest-rated real money gaming apps, boasting 4.9 stars on the App Store and 4.8 stars on Google Play. The app offers an integrated online casino-sportsbook platform in New Jersey and a sports-only experience in several other states, including Arizona, Florida, Indiana, Ohio, Tennessee, and Virginia. The platform is available for download on iOS and Android, and can also be accessed via desktop at HardRock.bet.
About Hard Rock Digital: Hard Rock Digital is the exclusive vehicle for interactive gaming and sports betting under the Hard Rock International and Seminole Gaming brands. Known globally for its cafes, casinos, and music memorabilia, Hard Rock Digital is building the future of sports betting and internet gaming, with headquarters in Hollywood, Florida, and additional offices in Austin, Texas, Atlantic City, New Jersey, and Toronto, Ontario.
About Post Malone: Post Malone is a nine-time diamond-certified GRAMMY® Award-nominated artist from Dallas, Texas, known for his genre-defying music and record-breaking hits. With a career that began in 2015, Post has released numerous multi-Platinum singles and albums, including his latest country album F-1 Trillion. His achievements include back-to-back #1 debuts on the Billboard Top 200, multiple Hot 100-topping hits, and the highest-certified single in RIAA history, “Sunflower (Spider-Man: Into the Spider-Verse)” [feat. Swae Lee].
Source: Hard Rock Bet Teams Up with Post Malone for Fall Campaign: Roll With Us
