Starting tomorrow, in celebration of Hard Rock International Founders’ Day, Hard Rock Cafe® locations worldwide will debut five culturally inspired burgers as part of the limited-time return of the World Burger Tour competition.
From June 14 through September 2, 2024, guests can enjoy a diverse range of globally influenced flavors:
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- Bengaluru Burger: A 7 oz steak burger topped with American cheese, sweet & spicy pickled mayo, black bean corn salsa, roasted jalapeno, guacamole, and shredded lettuce, crafted by Hard Rock Cafe Bengaluru, India.
- Bucharest Burger: A 7 oz steak burger with garlic horseradish aioli, marinated camembert cheese, tomato, smoked shoestring onions, frisee lettuce, and red wine cranberry jam, developed by Hard Rock Cafe Bucharest, Romania.
- Gramado Burger: A 7 oz steak burger featuring garlic aioli, a crispy mozzarella cheese fritter, and whiskey bacon jam, devised by Hard Rock Cafe Gramado, Brazil.
- Kathmandu Burger: Two smashed & stacked burger patties with sweet chili mayo, provolone cheese, caramelized onions, avocado, and tomato zucchini slaw, from Hard Rock Cafe Kathmandu, Nepal.
- Pittsburgh Burger: Two smashed & stacked burger patties with Legendary sauce, smoked bacon, pickles, beer cheese sauce, whiskey bacon jam, American cheese, and French fries, created by Hard Rock Cafe Pittsburgh, USA.
The World Burger Tour competition began with over 150 new burger creations by Hard Rock Cafe chefs worldwide, featuring ingredients inspired by local cultures and personal tastes. The five finalists were selected based on sales performance, guest preference, and culinary taste testing at their originating locations this spring.
“As a global brand, we draw inspiration from the communities, music, entertainment fans, and travelers we serve to create truly memorable experiences at each of our locations,” said Anibal Fernandez, Senior Vice President, Cafe Division at Hard Rock Cafe International.
“By providing our guests the chance to choose our next fan-favorite burger, we’re making them a part of the tasting and culinary experience as we bring new, culturally influenced, delicious options to our menu. We can’t wait for our guests to taste these flavors from around the globe.”
The first Hard Rock Cafe opened on Old Park Lane in London on this day in 1971. The World Burger Tour competition commemorates the founding of a brand that has grown over 53 years into an iconic entertainment, hospitality, and lifestyle company with more than 300 locations worldwide.
To participate in the World Burger Tour competition, visit cafe.hardrock.com to find the nearest Hard Rock Cafe.
Guests can also register for Unity by Hard Rock™, a global loyalty program offering benefits and services at participating Hard Rock locations. Members earn and redeem Unity Points for free nights, dining experiences, merchandise, and more, with exclusive access to offers, promotions, and rewards, including a complimentary birthday dessert annually at participating Hard Rock Cafes.
About Hard Rock®
Hard Rock International (HRI) is one of the most globally recognized companies, with venues in over 70 countries spanning 309 locations, including Hotels, Casinos, Rock Shops®, Live Performance Venues, and Cafes. Its Unity by Hard Rock™ loyalty program rewards members for activities across participating properties worldwide. HRI launched Hard Rock Digital in 2020, an online sportsbook, retail sportsbook, and internet gaming platform.
Beginning with an Eric Clapton guitar, Hard Rock owns the world’s largest and most valuable collection of authentic music memorabilia, with more than 88,000 pieces displayed at its locations globally.
Hard Rock Hotels have been honored by J.D. Power for Outstanding Guest Satisfaction for five consecutive years. In 2021, HRI was designated a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal and has been honored by Forbes among the World’s Best Employers.
For more information, visit hardrock.com or shop.hardrock.com.
