Global luxury hospitality brand Four Seasons has announced a new partnership with Lucid Group, maker of the world’s most advanced electric vehicles (EVs), to offer guests eco-friendly driving experiences.
This collaboration underscores both companies’ commitment to environmental sustainability and caters to a growing demand for flexible, luxurious, and sustainable travel experiences.
As part of the partnership, guests at participating Four Seasons properties will have access to complimentary Lucid vehicles for personal use, as well as chauffeured Lucid house cars.
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Additionally, electric vehicle (EV) charging stations compatible with all EV types will be installed at these locations, benefiting both hotel guests and local communities.
“At Four Seasons, we are committed to offering guests the very best in both products and services,” said Marc Speichert, EVP and Chief Commercial Officer at Four Seasons. “This partnership with Lucid enhances our guests’ travel experience through a sustainable, luxury offering.”
Lucid’s CEO, Peter Rawlinson, added, “Guests stepping into a Lucid Air will experience unparalleled craftsmanship, design, and driving performance, making it the perfect complement to Four Seasons’ renowned hospitality.”
The program will begin rolling out this fall at Four Seasons properties in the U.S., with plans to expand to North America, Europe, and the Middle East in the coming months.
Source: Four Seasons Partners with Lucid Motors to Offer Guests Sustainable Luxury Driving Experiences
