Colombia, “The Country of Beauty,” has launched a groundbreaking tourism activation in Las Vegas, turning migratory species into guides to highlight its unparalleled biodiversity.
From November 25 to December 1, the Exosphere at the Sphere in Las Vegas will feature a stunning display of Colombia’s six tourist regions, offering visitors a bird’s-eye view of its natural wonders.
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The campaign uses cutting-edge tracking technology and storytelling to follow migratory birds and animals that journey through Colombia each year. Travelers can scan a QR code displayed on the Exosphere to explore Colombia’s offerings and unlock limited-time travel deals coinciding with Black Friday promotions.
“Through this activation, we invite the world to discover Colombia’s immense natural wealth and explore its beauty in harmony with nature,” said Carmen Caballero, President of ProColombia.
With its proximity to the U.S., diverse ecosystems, and vibrant culture, Colombia has become a top destination for American travelers. This campaign aims to attract 270,000 international visitors and solidify Colombia’s position as a must-visit destination in South America.
Find travel deals and discover more at Colombia.travel.
Source: Explore Colombia’s Wonders Through the Lens of Nature
