Americans are projected to spend an impressive $22.4 billion on Father’s Day this year, reflecting the nationwide importance of celebrating dads. A new survey by Sierra, in collaboration with YouGov, reveals that many fathers prefer practical gifts that support their active lifestyles and outdoor hobbies.
Sierra, a national activewear and outdoor gear retailer and part of the TJ Maxx Family of Brands, offers a vast selection of top brands at great value. The company aims to help shoppers find the perfect gifts for dads without breaking the bank.
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Key Insights from the Survey:
- Outdoor Activities Favored: 75% of dads prefer to spend Father’s Day outdoors, engaging in activities such as hiking, camping, barbecuing, and fishing.
- Active Celebrations: 40% of dads would rather get active outdoors than have a fancy restaurant outing.
- Practical Gifts Preferred: 33% of respondents favor practical gifts like gear for their hobbies over generic gift baskets or store gift cards.
- Top Gift Choices: 42% of dads want activewear and gear, while only 22% prefer workout equipment and sporting goods.
- Interest in New Hobbies: 56% of dads are interested in taking up new outdoor activities, including fishing, pickleball, running, hiking, biking, and kayaking.
Caitlin Kobelski, Vice President and Sierra Marketing Director, emphasized the significance of selecting gifts that align with dads’ passions. “This Father’s Day, Sierra has top gifts to celebrate all dads and father figures, offering incredible deals on gear for those who love being active outdoors,” she said.
Sierra’s Father’s Day Gift Guide Highlights:
To aid shoppers, Sierra has curated a Father’s Day Gift Guide featuring activewear and outdoor gear at up to 60% off compared to department and specialty store prices. Highlights include:
- Pickleball Set: Encourage dad to try a new hobby with a pickleball set for $19.99, 28% less than specialty retailers.
- Fishing Equipment: Make dad’s fishing dream a reality with a casting rod for $49.99 (58% less), a fishing net for $29.99 (45% less), and a fly reel pack for $129.99 (40% less).
- Hiking Gear: Equip dad for summer hikes with sturdy hiking boots for $59.99 (50% less), a hydration pack for $16.99 (51% less), and trekking poles for $16.99 (32% less).
- Workout Kit: For the gym-shy dad, start him off with a workout kit for $19.99 (33% less), joggers for $19.99 (50% less), and supportive sneakers for $59.99 (42% less).
Founded in 1986, Sierra is part of The TJX Companies, Inc., a leading off-price retailer. Shoppers can visit any of the 100 Sierra stores or shop online at Sierra.com for quality apparel, footwear, and gear at unbeatable prices. Follow @SierraOfficial on Instagram and Facebook to share travels, new hobbies, and great finds.
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Source: 75% OF DADS REVEAL THEY WANT TO GET OUTDOORS THIS FATHER’S DAY
