Blue Suede Hospitality Group (BSHG) has launched Aloha Fridays, a boutique hotel at 944 Collins Avenue in Miami Beach, offering a modern, hassle-free guest experience.
The 97-room property features a fully digital, contactless check-in system, allowing visitors to bypass the front desk and manage their stay via a user-friendly web app.
READ MORE: Public Art Abu Dhabi Biennial Expands with New Installations

Located steps from Ocean Drive and Miami’s beaches, Aloha Fridays blends tropical-inspired design with contemporary convenience. Accommodations range from Queen Rooms to spacious Bungalows, featuring smart TVs, high-speed Wi-Fi, custom furnishings, and in-room beverage stations.
The hotel’s amenities include a poolside bar and restaurant by Freehold Hospitality, a stylish guest lounge, and a fitness center with top-tier equipment.
Guests can enjoy a laid-back yet vibrant atmosphere that reflects the spirit of “Aloha Friday”—a nod to the Hawaiian tradition of embracing a relaxed, carefree state of mind.
BSHG, a leader in tech-driven boutique hospitality, is expanding its presence in key U.S. cities, with Aloha Fridays marking its latest venture in Miami Beach.
Source: Aloha Fridays Debuts on Miami Beach for a Vibrant Island-Inspired Experience