The Ritz-Carlton Yacht Collection has launched a global brand campaign titled “Unlike the Rest,” celebrating bespoke voyages that redefine ultra-luxury yachting through transformative travel, curated experiences, and deeply personalized service.
Crafted to resonate with modern luxury travelers, the campaign highlights the emotional depth of exploring the world by sea.
Through cinematic visuals and lyrical storytelling, it portrays life aboard the collection’s elegant superyachts, inviting guests to embark on uniquely tailored journeys that inspire wonder and connection.
READ MORE: MIMARU and Arukikata Launch Japan’s First Free Trilingual Accessible Travel Guide
“At the heart of The Ritz-Carlton Yacht Collection is a vision to create extraordinary experiences that enrich the traveler’s journey,” said Ernesto Fara, President and CFO. “This campaign captures that philosophy—where discovery and personalization converge in unforgettable ways.”
Since the debut of Evrima in 2022 and Ilma in 2024, the brand has set a new standard in maritime hospitality. The upcoming launch of Luminara in July 2025 will expand the fleet further, along with new itineraries in Asia and Alaska.
The brand also marks a record-breaking “WAVE season,” reflecting growing demand for its intimate, experience-rich voyages.
With refined accommodations, world-class dining, and immersive excursions, The Ritz-Carlton Yacht Collection offers more than just travel—it offers a soulful journey unlike any other. To explore the campaign and upcoming voyages, visit ritzcarltonyachtcollection.com.
