Holland America Line has introduced Savour the Journey: Experiences with us are too good to hurry through, a new global brand campaign that highlights its commitment to leisurely, immersive travel.
The campaign reinforces the cruise line’s differentiation through authentic service, destination-driven dining, and carefully curated itineraries.
Rooted in its Dutch heritage, Holland America Line offers mid-sized ships that provide exclusive experiences, from live cooking shows to cultural enrichment programs.
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Guests enjoy extended time in port, including overnight stays and The HISTORY Channel-curated shore excursions, deepening their connection to global destinations.
The Destination Dining™ concept enhances this experience with fresh, locally sourced cuisine, including a groundbreaking Global Fresh Fish Program sourcing seafood from 60 ports worldwide.
With a high crew-to-guest ratio and personalized service, Holland America Line maintains a tradition of warm hospitality. The new campaign, launching across TV, digital, and out-of-home advertising, initially focuses on Northern Europe and the Mediterranean before expanding to Alaska and the Caribbean.
For more information, visit hollandamerica.com.
Source: Holland America Line Unveils ‘Savour the Journey’ Global Brand Campaign
