Wego, the leading travel app and largest online travel marketplace in the Middle East and North Africa (MENA), has partnered with the Bahrain Tourism and Exhibitions Authority (BTEA) to spotlight Bahrain as a top global travel destination.
The collaboration aims to highlight the Kingdom’s rich cultural heritage, iconic attractions, and innovative tourism developments to international travelers.
Bahrain, often called the “Pearl of the Gulf,” is an archipelago renowned for its blend of history, luxury, and modernity.
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Through this partnership, Wego will use its platform to showcase the Kingdom’s key destinations, including the UNESCO-listed Bahrain Fort (Qal’at al-Bahrain), the vibrant Bab Al Bahrain Souq, the serene Al Dar Islands, and the Bahrain International Circuit, which hosts Formula 1 racing.
Mamoun Hmidan, Chief Business Officer at Wego, expressed enthusiasm for the collaboration, saying:
“We are thrilled to collaborate with Bahrain Tourism and Exhibitions Authority to showcase the Kingdom’s unique offerings to our global audience. Bahrain is a treasure trove of cultural, natural, and modern attractions, and through this partnership, we aim to inspire travelers to explore this dynamic destination.”
The initiative will also spotlight Bahrain’s innovative tourism efforts. The Kingdom has embraced advanced technology to create seamless travel experiences, from virtual tours to smart city solutions that enhance visitor convenience.
Furthermore, Bahrain has committed to sustainable tourism, preserving natural habitats like the Hawar Islands and offering eco-friendly experiences such as pearl diving and marine conservation tours.
Maryam Toorani, Director of Marketing and Promotion at BTEA, added:
“This partnership with Wego allows us to reach thousands of travelers and highlight Bahrain as a must-visit destination. From its historical landmarks to its forward-thinking tourism innovations, Bahrain has something to offer every type of traveler.”
The announcement comes as Bahrain continues to invest heavily in its tourism infrastructure, launching new luxury resorts, state-of-the-art event venues, and expanded cultural festivals, further solidifying its position as a global travel hotspot.
Wego, headquartered in Dubai and Singapore, is a leading platform in the MENA region, offering award-winning travel search tools and apps. Founded in 2005, the company simplifies the travel planning process by providing unbiased comparisons of flights, hotels, and deals from both local and global providers, helping travelers find the best options effortlessly.