Miral, a key player in Abu Dhabi’s leisure and entertainment sector, has launched its ambitious Sustainability Strategy, aiming to establish itself as a regional benchmark for sustainable tourism, entertainment, and leisure (LET) by 2030.
The strategy focuses on developing eco-friendly experiences, minimizing environmental impact, and fostering a sustainable future.
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Guided by four pillars—Experiences for a Better World, Decarbonization, People, and Sustainable Development—Miral is committed to reducing carbon footprints, conserving resources, and prioritizing ethical practices.
CEO Mohamed Abdalla Al Zaabi emphasized Miral’s alignment with the UAE’s Net Zero 2050 Strategy, highlighting goals like transitioning to renewable energy, eliminating single-use plastics, and adopting sustainable design principles.
Key achievements include the UAE’s largest solar rooftop installation at Warner Bros. World™ Yas Island and marine conservation initiatives through partnerships like Yas SeaWorld Research & Rescue Center.
By embedding sustainability across its destinations, Miral seeks to lead the industry in responsible tourism and environmental stewardship, advancing Abu Dhabi’s reputation as a global destination for green innovation.
Source: Miral Unveils Bold Sustainability Strategy for Responsible Tourism and Entertainment
