Tock, a leading reservations platform for restaurants, released the results of its latest consumer survey, revealing strong enthusiasm for dining out during the 2024 holiday season.
According to the survey, 68% of respondents plan to celebrate at restaurants or bars, with 65% expressing excitement for the holidays. Many diners are preparing in advance, with 31% planning to book their reservations three to four weeks ahead, and 45% making plans at least three weeks in advance.
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The survey also highlighted a growing trend toward earlier dining, with 49% of respondents preferring reservations between 4 to 6 p.m., presenting an opportunity for restaurants to drive late-night traffic through special offers and dynamic pricing.
Additionally, group dining will be popular, with 52% of diners planning large party bookings, creating potential for restaurants to offer family-style meals and unique holiday experiences.
Key Takeaways:
- Increased Holiday Spending: 88% of diners are willing to spend more during the holiday season, with 17% ready to increase their spending by 50% or more.
- Unique Experiences: 67% of diners are seeking experiences beyond standard reservations, such as themed meals and multi-course feasts, which generate 30% higher check averages.
- Add-ons and Non-Alcoholic Options: 62% of diners are likely to purchase desserts, and 31% are interested in festive non-alcoholic drinks, offering additional revenue streams.
Matthew Tucker, Head of Tock, emphasized the importance of early promotions and catering to the demand for experience-driven celebrations. Restaurants are encouraged to explore creative menus, tiered pricing, and tailored offerings to meet diners’ expectations this holiday season.
For more insights, visit exploretock.com.
Source: New Tock Data Shows Strong Dining Demand for 2024 Holiday Season Despite Economic Fluctuations
