Olight, a brand focused on becoming a global leader in mid-to-high-end flashlights, has opened the world’s first flashlight experience store at Fashion Show Las Vegas. The opening coincided with a new product launch and a fan festival, marking a significant moment for the company and its loyal customers.
The new store embraces an advanced digital retail model, combining online and offline shopping through technologies like cloud computing, big data, and IoT.
This integrated system streamlines warehousing, logistics, and supply chain management, allowing customers to order online and pick up in-store, enhancing both convenience and operational efficiency.
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“Olight has consistently focused on the U.S. market and achieved outstanding results online. We want our first experience store to not only showcase our products but also serve as a bridge between the online and offline, connecting our brand with our customers,” said Mavis Xiao, Olight’s Chief Marketing Officer.
New Product Launches and Animal Charity Project
During the event, Olight revealed five new flashlights: Arkfeld Ultra, Baton Turbo, Perun 3, Sphere, and the Arkfeld Pro (Paw Edition).
The Arkfeld Ultra, built with a newly developed aluminum material, stands out for its durability and scratch resistance, making it one of the toughest flashlights on the market. Each attendee at the event received a special gift made from this same material.
In tandem with the launch of the Arkfeld Pro (Paw Edition), Olight announced a charity initiative supporting animal welfare across 13 countries. For each Arkfeld Pro (Paw Edition) sold, Olight will donate $5 to local animal charities, with the goal of raising funds and awareness for animal protection over the next two years.
O-Fan Day: A Celebration of Community
The opening also featured O-Fan Day, a festival celebrating Olight’s dedicated community. Over 200 fans gathered to participate in the event, which included an awards ceremony recognizing those who have made significant contributions to the brand.
Fans had the opportunity to engage with Olight’s management and R&D teams, further strengthening the bond between the company and its loyal customer base.
Olight’s Fall Event 2024 was a major milestone for the brand, reinforcing its commitment to innovation and its mission to redefine the flashlight industry. By blending new technology with community-driven initiatives, Olight continues to position itself as a pioneering force in the global market.
Source: World’s First Flashlight Experience Store Launches in Las Vegas
