Colombia has solidified its position as the leading destination for U.S. visitors in South America, thanks to its commitment to showcasing its extraordinary biodiversity and rich cultural heritage. Recently honored as the Best Afro Tourist Destination in the World at the World Travel Market (WTM), Colombia continues to attract global recognition for its vibrant cultural offerings.
Carmen Caballero, President of ProColombia, emphasized the nation’s diverse beauty, which spans six regions, with Cali emerging as a key attraction. “Known for its cultural heritage and festivals like the Petronio Álvarez and the Cali Fair in December, Cali is a place where every beat tells a story,” Caballero remarked.
Ricardo Berris, Founder & CEO of MI Group USA and Chairman of the Global Opportunities Committee at the Atlanta Black Chambers, highlighted Cali’s significance as the heart of Colombia’s Afro community. “There’s nothing like being with African brothers and sisters, manifesting our rich culture that you’ll only see at the Petronio Álvarez Festival,” Berris said.
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The Petronio Álvarez Festival, which has expanded to new locations like the River’s Boulevard, is a major draw, celebrating Afro-Colombian culture with over 3,500 artists. The festival showcases traditional instruments, Pacific cuisine, and handcrafted goods, and is expected to attract over 500,000 visitors, providing a significant boost to the local economy.
Daniel García-Peña, Ambassador of Colombia to the U.S., highlighted the importance of Afro-Colombian communities in the Pacific region, noting their role in global conservation efforts. “Their stewardship is not just a local treasure but a global model for sustainability. This Festival provides the perfect stage to showcase these traditions,” García-Peña stated.
With its proximity to North America, accessible via direct and connecting flights from three to six hours, Colombia offers an unparalleled adventure. As the Petronio Álvarez Festival unfolds and the city gears up for major events like COP16 and the Cali Fair, now is the perfect time to experience Colombia’s unique blend of cultural and environmental preservation.
Source: Discover the Vibrant Afro-Colombian Culture in Cali, Colombia
