Dubai – Wego, the leading travel app and largest online travel marketplace in the Middle East and North Africa (MENA), has announced a strategic partnership with MADRID TURISMO by IFEMA Madrid. This collaboration is part of the “Only in Madrid” campaign, designed to boost awareness of Madrid’s vibrant culture and unique attractions among travelers from the Gulf Cooperation Council (GCC) region.
A Unique Blend of Tradition and Modernity
The “Only in Madrid” campaign aims to highlight Madrid’s rich history, stunning architecture, and dynamic cultural scene. It will showcase the city’s blend of traditional charm and modern sophistication, positioning Madrid as a premier travel destination for GCC residents and visitors. This initiative seeks to foster a deeper connection between the Spanish capital and the Gulf region.
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Mamoun Hmedan, Chief Business Officer of Wego, expressed enthusiasm about the partnership: “Wego is excited to bring the diverse and vibrant experiences of Madrid to travelers from the Gulf region. Our collaboration with MADRID TURISMO by IFEMA Madrid will enhance travel opportunities and highlight the best of Madrid to Gulf travelers. Madrid’s unique blend of historical richness, cultural vibrancy, and modern appeal makes it a perfect destination for our audience.”
Tailored Experiences for Every Traveler
The campaign encourages travelers to embark on adventures tailored to their interests. History enthusiasts can explore iconic landmarks and UNESCO sites, while art lovers will be captivated by the renowned Triangle of Art. Food enthusiasts can indulge in Madrid’s culinary scene, which includes 28 Michelin-starred restaurants boasting a total of 36 stars. Vibrant neighborhoods offer a plethora of culinary delights.
MADRID TURISMO by IFEMA Madrid emphasized the campaign’s goals: “By highlighting the destination’s unique offerings, Wego and MADRID TURISMO by IFEMA Madrid aim to inspire more travelers to experience the magic of Madrid, fostering lasting memories and enriching cross-cultural connections.”
Immersive Cultural Experiences
Travelers can experience the birthplace of Flamenco Tablao and immerse themselves in the captivating spirit of Spain. For a touch of tranquility, they can venture beyond the city to explore charming towns and villas. Madrid offers a diverse array of experiences, catering to historical, cultural, and culinary interests.
About Wego
Wego is the top travel app and largest online travel marketplace in the MENA region, providing award-winning travel search websites and mobile apps for travelers in Asia Pacific and the Middle East. Wego’s technology automates the process of searching and comparing results from hundreds of airlines, hotels, and online travel agency websites, offering an unbiased comparison of all travel products and prices.
Founded in 2005, Wego is dual headquartered in Dubai and Singapore, with regional operations in Bangalore, Riyadh, Cairo, Lahore, and Kuala Lumpur.
Source: Explore Madrid Like Never Before: New Partnership Between Wego and MADRID TURISMO by IFEMA Madrid
