Marriott International, Inc. has announced plans to expand its portfolio in France with the addition of 10 new properties, comprising over 1,000 rooms by the end of 2025.
This expansion will bolster Marriott’s existing footprint in France, where it currently operates 69 properties with over 12,000 rooms across 16 brands in 29 cities, including Paris, Nice, Cannes, Lyon, Strasbourg, Marseille, Reims, Lille, Bordeaux, and Toulouse.
Alexandra Goguet, Vice President of Development for France and Benelux at Marriott International, stated, “We remain focused on strengthening our presence in primary and secondary markets in France in line with the strong demand we are seeing for leisure and resort experiences, as well as for business travel.
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With our captivating portfolio of brands, world-class distribution platform and Marriott Bonvoy, our award-winning travel program, we continue to drive robust growth opportunities with owners and franchisees in the market.”
Marriott’s expansion will see significant growth in its select service brands, with Moxy Hotels leading the way. The brand plans to open Moxy Annecy and Moxy Paris Clamart in 2024, followed by Moxy Nice by the end of 2025.
Currently, Moxy Hotels operates nine properties in France with nearly 1,500 rooms. Other expected additions by the end of 2025 include Residence Inn by Marriott Lille, Courtyard by Marriott Lyon East, and Aloft Dijon, the latter being an adaptive reuse project of a former post office in the city center.
Goguet added, “Conversion and adaptive reuse projects represent nearly half our properties expected to join the Marriott portfolio in France by the end of 2025. These projects allow us to add hotels in key locations in city centres and demonstrate our expertise and flexibility in finding innovative solutions to adapt existing buildings whilst creating fantastic guest experiences.”
Marriott also sees opportunities for conversion and adaptive reuse projects in the luxury space. The company plans to enhance its luxury portfolio in France with the opening of Hôtel du Couvent, a Luxury Collection Hotel in Nice. This adaptive reuse project involves the restoration of a convent originally built in 1604, and it will add 88 luxury guest rooms and suites to the market with an anticipated opening in the summer of 2024.
In the premium segment, Marriott expects to add a Tribute Portfolio Hotel in Mougins.
France currently hosts 16 brands within the Marriott Bonvoy portfolio, each offering unique experiences tailored to different traveler segments and purposes. Brands present in France include The Luxury Collection, JW Marriott, Marriott Hotels, Sheraton, Le Méridien, Westin, Renaissance Hotels, Autograph Collection Hotels, Tribute Portfolio, Design Hotels, Residence Inn by Marriott, Aloft Hotels, AC Hotels by Marriott, Moxy Hotels, Courtyard by Marriott, and Marriott Vacation Club.
Note on Forward-Looking Statements This press release contains “forward-looking statements” within the meaning of United States federal securities laws, including statements related to expected future project openings and portfolio growth; our development pipeline; future growth opportunities; demand trends and expectations; and similar statements concerning anticipated future events and expectations that are not historical facts.
We caution you that these statements are not guarantees of future performance and are subject to numerous evolving risks and uncertainties that we may not be able to accurately predict or assess, including the risk factors that we identify in our U.S.
Securities and Exchange Commission filings, including our most recent Annual Report on Form 10-K or Quarterly Report on Form 10-Q. Any of these factors could cause actual results to differ materially from the expectations we express or imply in this press release. We make these forward-looking statements as of the date of this press release and undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.
About Marriott International Marriott International, Inc. (Nasdaq: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of nearly 8,900 properties across more than 30 leading brands in 141 countries and territories.
Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company offers Marriott Bonvoy®, its highly awarded travel program. For more information, please visit our website at www.marriott.com. In addition, connect with us on Facebook and @MarriottIntl on X and Instagram.
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